Today at Delhi Nokia unveiled its two new Nokia Windows Phones called Nokia Lumia 800 and Nokia Lumia 710. These two phones mark the new transition of Nokia strategy towards Windows phone operating system. At the launch D Shivakumar, Managing Director, Nokia India, said,
“Our announcement today demonstrates remarkable progress that we have made as a company against our new strategy announced in February 2011. It signals our intent and agility. It also reflects our commitment to the Indian consumers in bringing to them our latest in smartphones. Over the past few months, we have been gearing up the ecosystem for the Nokia Lumia family in India and today we have in place strong operator partnerships, an all-new retail look and a ready developer ecosystem delivering rich content to make the Nokia Lumia experience a truly amazing one for Indian consumers. Consumer research shows that Nokia Lumia offers the only truly differentiated experience in smartphones and we are enhancing that with signature Nokia capabilities. The Lumia family, on the back of strong Symbian enhancements in Belle, positions us strongly to consolidate our lead in the Indian smartphone market”.
Bhaskar Pramanik, Chairman, Microsoft India, said,
We are very excited about the unveiling of the first Windows Phone based Nokia Lumia smartphones in India. They further strengthen the Windows Phone promise of making smartphones more people centric. The Nokia Lumia devices are a powerful combination of Microsoft and Nokia’s core assets and deliver new experiences through the integration of service assets across location, search, entertainment, social, advertising and commerce.
Highlights of the Devices :
- Innovative Design
- Superior Imaging and optics
- Nokia Maps & Drive, which delivers a full-fledged personal navigation device (PND) with free, turn-by-turn navigation voice guided navigation in 50 languages including Hindi and dedicated in-car-user-interface. Maps for 100 countries and750 cities in India are available on Windows Phone Marketplace, free to download on Nokia Lumia devices only.
- Nokia Music and the all new MixRadio a free, global, mobile music-streaming application that delivers hundreds of channels of locally-relevant music. These services will be available in India in the first half of 2012.
- 750 rich, locally relevant apps created by Indian partners.
Price and Availability :
Nokia India didnt reveal any prices of those devices and they said the pre-order of the devices starts Early December. We hope prices will be revealed before this month end or once pre-order starts.
Nokia India kicks off new Retail Experience :
Today Nokia India also announced its Start of the New Retail Experience.
Nokia also unveiled a complete, made over look for its retail network. More than 5000 of its top retail outlets selling the Nokia Lumia range across the country will sport a stunning new identity. The rebranding elements include a strong visual experience including 3D and 2D in-store branding and a live device environment across all stores. A specialist field sales force at these outlets will deliver an unparalleled experience to consumers on live devices place at every retail outlet selling the Nokia Lumia smartphones – the largest ever to be deployed for any Nokia launch campaign. In addition, Nokia CARE Experience Centers (NCEC) have also been refreshed to offer the Lumia experience to consumers.