Today Nokia introduced the New Nokia ORO, the Premium version of the Nokia C7 smartphone in selected markets. It’s a premium brand product that incorporates 18-carat gold plating, a sapphire crystal and leather from one of Scotland’s finest Caledonian herds. It’s Symbian-based, with the latest Symbian Anna update. It comes with pentaband radio connectivity, up-to HSDPA 3G and WiFi. There’s a 3.5-inch AMOLED display, an 8-megapixel camera with 720p video recording.
The Nokia Oro is a device that’s clearly intended for someone who doesn’t want their mobile device to look the same as other people’s. The main markets for this sort of device are the Middle East and Russia, where they have been best-sellers for some time.
Nokia’s General Manager for Russia, Gabriel Speratti, told that
Premium products like Nokia Oro have always been best sellers in Russia. We have a large number of users who are looking for products with a build quality and superior materials that attest to their success and social standing. In some areas, possession of such premium products is the passport to being taken seriously.
Materials Designer Robert Lihou told
Our aim was to use the best materials for the purpose. It’s coated with 18-carat gold which has been made scratch-resistant. The leather is from premium Scottish stock. That’s a real sapphire crystal in the home key, which makes it eight times sturdier than glass.