Launched on 21 January 2010, Ovi Maps with free walk and drive navigation has reached 1.4 million downloads as of today.
“We’re averaging a download a second, 24 hours a day,” said Anssi Vanjoki, Executive VP, Nokia. “When we announced free walk & drive navigation we knew it would be a game-changer. The number of people now using their Nokia for navigation, and as a result looking for more location-aware software, is growing faster than even we predicted.”
The success of the new version Ovi Maps is a key part of Nokia’s strategy to lead the market in mobile maps, navigation and location-based services. By leveraging its investment in NAVTEQ,Nokia has been able to remove the costs associated with navigation for drivers and pedestrians and is quickly activating a massive user base to which it can offer new location features, content and services.
“This is great news for our 3rd party application developers. Within a matter of days there is an installed base of more than 1 million active users all potentially hungry for new and innovative location-aware apps,” continued Anssi Vanjoki. “For the operators too there is a growing opportunity to sell more data-plans and a complete navigation package to existing and new customers.”
The Top 5 countries which downloaded the new version of Ovi Maps were: China, Italy, UK, Germany and Spain and the 5 most popular Nokia devices installing it were: Nokia 5800 XpressMusic, NokiaN97 mini, Nokia N97, Nokia 5230 and Nokia E72.
“There is a huge appetite for GPS navigation on mobile phones. We estimate there were already 25.9 million people actively using GPS navigation on their mobile phones at the end of 2009,” said Chris Jones, VP & Principal Analyst at research firm Canalys.
Nokia said, that from next month, all new Nokia GPS-enabled smartphones will be preloaded withthe new version of Ovi Maps, loaded with local country map data, high-end walk and drive navigationand access to Lonely Planet and Michelin travel guides at zero cost.
Ovi Maps currently covers more than 180 countries with car and pedestrian navigation for 74 countries, in 46 languages, and traffic information for more than 10 countries. There are more than 6000 3D landmarks for 200 cities around the world. Lonely Planet and Michelin guides have information on more than 1,000 destinations globally.
Ovi Maps with Navigation currently supports Nokia N97, Nokia N97 mini, Nokia 5800 XpressMusic,Nokia 5800 Navigation Edition, Nokia E52, Nokia E55, Nokia E72, Nokia 5230, Nokia 6710 Navigator,Nokia 6730 classic and Nokia X6.