This is a guest post from one of my US reader.
For years, Nokia commanded the lion’s share of the world cellphone market, only to stumble as Apple and Google launched their twin smartphone efforts over the past couple of years.
Now, after revamping, Nokia is back in the United States with a Microsoft Windows smartphone release known as the Lumia 900. And although the new release is only days old and sports a Windows 7.5 release 2 version of Microsoft’s smartphone software, it is already one of the most popular phones at the retailers that are featuring it. Both Amazon and AT&T were sold out of the phone this week.
Best of all for both Microsoft and Nokia, close to 60 percent of the purchasers appear to be abandoning their iPhones in favor of the new Nokia/Microsoft combination.
Nokia’s designers should be applauded for their choice of Carl Zeiss optics in the phone’s camera, as well as their focus on ensuring the advanced OLED display’s performance. The result is a phone that does compete with both Google and Apple, leading to comfortable speculation about what the future portends for the Microsoft-Nokia combination when Windows 8 ships.
Of course, by blending technology from exterior parties and licensing Microsoft software, the profit margin for the Nokia smartphones that are being sold has to be much less than it is was formerly. It is therefore important for Nokia to continue to push the envelope when it comes to integrating ‘exciting’ into its products or it will lose ground rapidly outside of prepaid smartphones, which usually also factor in availability as a component of purchase motivation.
Fortunately, understanding what customers want from a design standpoint, if not always necessarily a software standpoint, is what Nokia excels at. Already this year, they have managed to integrate a 41 megapixel camera into one of their other smartphone offerings, a fairly amazing undertaking. Similarly, bringing back the flexible OLED display that the company demonstrated in 2009 so that future phones can unfold or expand, would be another timely endeavor. Finally, working toward a full-scale tablet with Microsoft Windows 8 as the operating system would be another crowd-pleaser if consumers continue to adopt Windows 7.5.
From Microsoft’s perspective, it’s a fact that the tablets that are already on the market containing Apple and Google software are not going to be as strong as anything that contains Windows will be.