In concert with the latest Xbox 360 Autumn dashboard update, Microsoft have released an official Xbox Live Companion app for Windows Phone and iOS.
The iOS app is called My Xbox Live, and comes with the ability to receive and send messages, edit your profile and avatar, add or remove friends, and compare your achievements to those of your friends.
All in all, it essentially replaces the awkward window that pops up when you press the Xbox button in-game – now you can send people taunting messages in Call of Duty without having to take your eyes off the action! For better results, coordinate with a friend to simultaneously kill and message-taunt.
The Windows Phone version, called simply Xbox Companion, is unsurprisingly more feature-filled, with Windows Phone users getting the added ability to search for content in the Xbox Live marketplace (including movies, TV shows, music, games and apps) and control media playback, which is actually pretty cool – it’s no longer necessary to hunt down a controller!
There’s no word on whether an Android app will ever be making an appearance, so I guess I’ll have to continue watching this one from the sidelines – or convince my friends to install the apps on their phones!